MEN'S GROOMING: KIEHL’S LAUNCHES ITS NEW 2-in-1 EXFOLIATING CLEANSER & MASQUE
Kiehl’s Since 1851 is a pioneer in formulating skincare products specifically tailored for men’s skin. For over fifty years, Kiehl’s chemists have identified the unique requirements and challenges of men’s skin. It is with this legacy that Kiehl’s introduced Age Defender for Men last year. This simple yet effective collection included a serum, moisturizer and eye cream to help protect men’s skin from the signs of aging. Today, Kiehl’s is excited to launch its latest addition to the Age Defender line: Age Defender Dual-Action Exfoliating Cleanser.
The collection’s new star product, Age Defender Dual-Action Exfoliating Cleanser, is a unique cleansing and exfoliating formula that can be used daily as a foaming cleanser to exfoliate the skin and remove excess oil and impurities, and three times a week as a 5-minute masque for a deeper exfoliation. Formulated with Moroccan Lava Clay and plant-derived Phytic Acid, the formula, when used as a masque, breaks down the tough layers of dead skin cells to smooth the appearance of fine lines and improve overall texture for a refreshed, younger-looking skin.
The collection also includes three other anti-aging formulas. First, Age Defender Power Serum, which represents Kiehl’s first-ever serum architecture for men. It is a lightweight formula that absorbs easily into the skin. The formula, with Cypress Extract, Hydrolyzed Proteins and Adenosine, helps visibly firm skin and reduce the appearance of wrinkles for a more youthful, resilient appearance.
Then the Age Defender Moisturizer utilizes dual-action technology to exfoliate skin. It helps improve the elasticity and visibly firms skin. And the collection’s Eye Repair formula, featuring Rye Seed Extract, instantly brightens the look of the eye area and helps improve the appearance of dark circles, as well as smooths and visibly firms skin, while helping to improve the appearance of crow’s feet and under eye bags to complete the regimen. This collection works to help strengthen and visibly firm skin, plus minimize the appearance of fine lines & wrinkles to reveal more resilient, energized and youthful looking complexion within a simple anti-aging regimen.
PRODUCTS:
Age Defender Dual-Action Exfoliating Cleanser
Price : HK$220 (150ml) ; HK$120 (75ml)
A cleansing and exfoliating formula that offers two different usages and benefits:
-Formulated with Morrocan Lava Clay, this dual-action product can be used as a daily facial wash to deeply cleanse the skin while exfoliating to help remove excess oil and impurities for smoother looking skin and a refreshed, younger-looking appearance.
-For a deeper exfoliation, this 2-in-1 product can be used as a 5-minute refining masque regularly (three times a week is recommended). The formula, with plant-derived Phytic Acid, helps break down the tough layers of dead skin cells, smoothing the appearance of fine lines and improving the overall skin texture.
· Moroccan Lava Clay
Sourced from the Atlas Mountains in Morocco, Moroccan Lava Clay is a brown, chunky soap-like clay that has been renowned throughout history for its purifying properties on skin.
· Phytic Acid
Sourced from Japan, the Phytic Acid present in the formula is derived from Rice Bran. When used as a masque, the formula helps exfoliate the skin for a smoother appearance.
2. Age Defender Power Serum
Price: HK$450 (75ml)
A strengthening, visibly firming, anti-wrinkle treatment for men that provides a first line of defense against the visible effects of aging skin. Formulated with Cypress Extract, Kiehl’s first-ever serum for men is -lightweight and easily absorbs to help visibly firm skin and reduce the appearance of wrinkles. The optimal routine for the Power Serum is to apply both day and night on freshly cleansed or shaven skin prior to a moisturizer. The Power Serum features:
· Cypress Extract (Crypotomeria Japonica Bud Extract)
Originating from a pristine and protected environment in the La Reunion Islands (Indian Ocean), Cypress Extract is cultivated on slopes at an altitude of 1500 meters. In the formula, the extract works to strengthen for skin that is more resilient.
· Protein Blend
This blend of hydrolyzed proteins, derived from Soy and Rice, is easily absorbed into the skin and provides gentle protection and hydration. In the formula, this blend of proteins assists in firming skin and improving its elasticity.
· Adenosine
Naturally present in the skin, Adenosine, which is derived from yeast fermentation, is known to help reduce lines and wrinkles.
3. Age Defender Moisturizer
Price: HK$360 (50ml)
This visibly firming and lifting, formula for men works as a dual action anti-aging moisturizer, to help visibly lift and firm skin while minimizing the appearance of fine lines. Specifically formulated for men’s thicker, coarser skin, the revitalizing treatment gently exfoliates dead skin cells, which helps the formula to effectively penetrate skin’ surface layers and smooth roughness. Formulated with Linseed Extract, combined with Caffeine and Soy Protein, the Age Defender Moisturizer helps to improve the look of skin’s elasticity and firmness for a more youthful, energized appearance and more visibly strengthened skin. The optimal routine for the Age Defender Moisturizer is to apply on freshly cleansed or shaven skin after applying the Power Serum. The moisturizer features:
· Linseed Extract
Expressed from the oil-rich seeds of the flax flower, Linseed extract is extremely high in omega-3 fatty acids, B vitamins, potassium, lecithin, magnesium, fiber, protein and zinc.
4. Age Defender Eye Repair
Price: HK$270 (14ml)
A lifting, anti-wrinkle, dark circle reducing eye cream for men that helps to visibly correct signs of aging skin around the eye such as sagging, dark circles and crow’s feet for a smoother, more youthful appearance. Kiehl’s multi-action formula with Rye Seed Extract helps visibly strengthen skin for a recharged look. The optimal routine for the Age Defender Eye Repair is to gently apply on freshly cleansed skin around the eye area after applying both the serum and moisturizer. The Eye repair features:
· Rye Seed Extract
This extract is known to encourage the production of elements that give the skin its mechanical properties. In the formulation, Rye Seed Extract helps improve firmness and smoothness of skin. It also helps improve the overall appearance of crow’s feet area.
· Caffeine
A naturally occurring substance known for its ability to help decrease the appearance of puffiness.
