Ritu Priyanka - An ethically conscious fashion label we love!
Ritu Priyanka is a Hong Kong based label that is both fashion forward and ethically conscious. It was started by two creative entrepreneurs Ritu Malhotra and Priyanka Chopra who wanted to weave the history, knowledge and craft of Indian textile artisans into the evolving world of fashion. With the brand roots originating from India, each piece seamlessly blends international and Indian fashion. With Ritu’s knowledge of colours, design elements and modern aesthetics and Priyanka’s 17+ years of experience in the fashion world, they work hand in hand to create each beautiful signature design.
All the fabrics produced for Ritu Priyanka are ethically sourced and the dyes are eco-friendly. They form strong relationships with artisan communities at every stage of production, ensuring they are very involved and hands on during the whole process. Each of the textiles have many magnificent stories to tell of their heritage and how the art of producing them has been passed down through generations.
Ritu Priyanka uses various artforms, these include:
Bagh Print
This is the traditional technique of printing handcrafted patterns using vegetable dyes on mulberry silk. The patterns dazzle in colour after being washed in the Baghini river. This artform is carried out by age old block printers in central India.
Bandhani
Bandhani involves intricate plucking of the fabric with finger nails which is tied tightly with a thread at several points, thus producing variety of patterns. This artform is mostly carried out by the women folk in Western India.
Clamp Dye
Artform- Clamp dye involves intricate folding of the fabric. Carved wooden shapes are clamped to resist the colour and form patterns. This artform is carried out by master dyers in western India.
Ajrakh Print
Elaborate art of Ajrakh block printing involves a number of steps. Multiple wooden blocks which fit in like pieces of a puzzle are hand pressed to create beautiful prints on fabric using vegetable dyes. Made by artists in Western India.
Kutchi Weave
This is a a heritage loom weaving technique carried out by the “bhujodi” weavers in Western India.
Banarasi Weave
Banarasi weave is the age old process of weaving beautiful floral and geometric patterns using cotton, silk, metal zari on wooden pit looms. Made by artists in Central India.
Other artforms featured in their products are Organic Screen Print, Vegetable Dye Block Print, Tangaliya, Ikat, Mashru and Assam Weave.
They create and design various products such as stoles, jackets, skirts, tops, dresses and pants; providing fashion for any occasion! With inspiration from Hong Kong and their various travels around the world, Ritu Priyanka gives all women an opportunity to have it all - be in vogue, be ethical, support a cause and have a great story with every piece!
They have been showcased at the following events in Hong Kong: Runway 2018, AWA East meets West Fashion Show 2019, Green is the new Black - Conscious Festival 2019. Runway 2019, Harmony Fashion Show at Eaton Hotel and Kerry Hotel and Centrestage 2019 HKTDC, and are now also available to shop online at Zalora.
Shop their beautiful designs at:
S314 Block A, PMQ, 35 Aberdeen Street,
Central, Hong Kong.
Website - www.ritupriyanka.com
Instagram - ritupriyanka_hk
Facebook - @designhkg
